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Social Media Facts that Will Surprise You

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While social media has a long history of fact-checking sites, many aren't up for the task. Instagram is the second most visited social network site after Facebook, with Shopify's stores receiving more traffic than Facebook. A lot of sites don't have any content moderation or fact checking policies. Therefore, fact-checking and content moderation on Facebook are necessary if you want to prevent misinformation. These are some facts that you might be surprised to learn about social media.

Facebook is the most popular social media site

The Facebook social network is the world's most popular social media site, with more than 32 million users in the UK alone. TikTok however, which allows users short video content to be shared, is the fastest-growing social media network of 2020. TikTok boasts more than two million users in the world, and it is fast on its way to becoming the most popular social network. In fact, it has already surpassed Facebook in monthly active users.

Shopify stores receive the second-highest amount of traffic via Instagram

Instagram has been a major part of many online marketing strategies. In addition to being Shopify's second largest source of traffic, it is also the most used platform for promoting Shopify products. With over one billion monthly active users, Instagram can quickly grow your audience and direct sales to your Shopify store. Instagram ranks as #4 in the Top Social Media Platforms with the Most Active Users. It has been consistently growing by a hundred million users every month.

Twitter has little to none fact-checking policies

Twitter's fact-checking policy is more robust than Facebook's. The company does not believe that it should be the arbiter of truth. The company is experimenting with a reporting tool that allows users to report any misinformation. Unfortunately, the feature is not yet available in all markets. Twitter will not change its policy despite its inability to address misinformation reports from users.

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Facebook has a content moderation process

A recent report from the Facebook Oversight Board offers some useful suggestions to improve Facebook's content moderation processes. These suggestions include limiting automation, notifying users of specific rule violations and allowing them to appeal to a human editor. These suggestions resemble the Santa Clara Principles which are a charter of civil society that establishes minimum standards for content moderateration.

Instagram has a higher per-follower engagement than Twitter at 58 percent

A study by Instagram found that Instagram has a 4.21% engagement rate per follower, almost twice as high as Facebook's. In the study, top brands used Instagram for their message to reach their followers and got 4.21% engagement. Facebook and Twitter received only 0.11% of each follower interaction. In Instagram's case this number was 58x more. Instagram is a more popular tool than Twitter and Facebook for marketers.

Pinterest has a per click revenue rate 27% higher that Twitter

Despite a much lower user base, Pinterest has experienced consistent growth, with a US monthly active user base that is three times that of Twitter's. Pinterest has seen a dramatic increase in catalog uploads. This is in addition to an increase of 400% for international markets. This means that monetization opportunities exist for both companies. But is Pinterest the way to go? Let's find.

Instagram is used by 71% of U.S. businesses

One reason why Instagram is such a great social media platform for companies is the growing number of users. Eighty percent of Instagram users are from outside the U.S. This shows how important visual content is today. In fact, 71% (or seventy-one%) of Instagram users are between the age of 18 to 29. You should market to younger audiences by making sure your Instagram account has a higher proportion of images and carousel posts if you want to reach them. At 0.75%, video posts are the third most engaging.

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How much does content marketing cost?

The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.

HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.

However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.

You have many options to optimize content for search engines such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.

If you go down the route of self-produced content, you'll need to learn how to produce great content. Producing content will become relatively simple once you've mastered it.

First, create simple landing page using WordPress. Next, start building your site. You can then build your portfolio over time.

Do content marketing agencies provide the best services?

The majority of content marketing agencies have extensive experience creating content strategy for clients.

Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.

However, not all agencies have the same skills. Some agencies specialize in niches like eCommerce. Others work with specific industries, like law firms.

Ask them what areas they are skilled in to find the agency that is right for you.

What role does a content strategist play?

Content strategists are able to help you understand what search terms people use on the internet. They will ensure that your site is optimized to search engines so you can rank high. They also create content for social media sites, like Facebook and Twitter. They also write copy and ads for websites, blogs and advertisements.

A content strategist is a member of a marketing team that helps organize an online strategy for a company. Although content strategists are able to work on their own, they often collaborate with the marketing team to make sure that every piece of content is effective.

Why is content important?

Digital marketing campaigns are dominated by content. In order to attract new customers you will need to create relevant content. This is best done through blogging. Blogging allows you to build authority within your niche. This makes you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. You get organic search traffic when you rank highly.

Does content marketing require a large budget?

It all depends upon the size of your company and where you are at. Small businesses often begin without the necessary resources. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.

When you partner with a content marketing agency or freelance writer, you'll get access to a wide range of tools and expertise. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.

A well-designed content marketing strategy can help you make enough money to cover production expenses and allow you to invest in other aspects of your business.


  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)

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What are the best content marketing platforms?

No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.

However, not all tools will be the same. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.

Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? What will it do for me now? And what about in 2 years?

Here are the top 5 content marketing platforms according to Entrepreneur Magazine.

Marketo Content Studio - Content Marketing Platform #1

Marketo is a social media management platform for enterprises. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.

The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.

This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can focus on generating compelling content that speaks directly to your audience.

One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This visually enhances your blog posts and increases reader engagement.

The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.

Trello is the Content Marketing Platform#2

Trello works in the same way as Kanban boards when it comes to project management. Both offer lists of tasks that can be assigned and tracked by users.

Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.

Trello does not need special software to function, but Kanban boards do. It can be used on any device.

Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.

This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.

Google Suite Content Marketing Platform 3

Google offers a range of products tailored to business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.

These applications are not free. Each user will have to be paid separately. But if you plan to use them for multiple purposes, many plans start at $5 per month.

To create a new document and embed a link to another website, two licenses would be required.

However, if you just want to create one document, you can do so for free.

Google tools have the advantage of being compatible with Gmail and other applications. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.

Hubspot Content Marketing Platform 4

HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.

Users can manage various aspects of their websites, landing pages, and blogs through its platform. For instance, they can create automated emails and track conversions.

HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.

One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you to automate your processes and generate reports based off real-time information.

While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.

HubSpot offers an unlimited trial version of its pricing platform. But once you upgrade to the paid account, you get unlimited access to everything.

HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.



Social Media Facts that Will Surprise You