× Digital Marketing
Terms of use Privacy Policy

How to Create a Facebook Business Page

influential marketing company

There are a few things you should do if you want to create a Facebook business account. Begin by filling in as much detail as you possibly can about your business. For your users and Facebook, the more detail you provide, the better. Facebook cover and profile photos are crucial visual elements of a business page. Don't forget to include a logo. Videos can be added to the cover photo.

Optimize your profile picture and cover photo for different dimensions

Optimize your profile photo and cover photo for different dimensions when building a Facebook Business Page. Your profile photo is located above your cover photo. Make sure that you don't make it too large to obscure important information. To edit your profile, hover in the bottom-right corner and select "Edit Profile"

Your profile picture and cover photo can both be used in different sizes to create a Facebook Business Page. Cover photos for desktop users should be 820 x 315 pixels in size, while those for mobile should be 640 x 360 pixels. Facebook will reduce images that are smaller than this size and make them blurry. Make sure you choose the right image size, and save it as an PNG file.

Add a call-to-action button

Your Facebook page should have a call to action button. This will encourage your visitors to download apps and purchase tickets. Facebook's call-to actions buttons can be easily added by Page admins and editors. It is a great way for people to take action and you can track how many people click it.

content marketing institute statistics

The placement of the CTA buttons on Facebook can vary depending on what type you use. Before you put the button on your business profile, it is recommended that you test it. You have the option to choose from several options depending on what type of action you want to encourage visitors to take.

Your brand story should be compelling

A compelling brand story is essential if you want your Facebook page to succeed. A brand story is a brief description of your company's vision, mission, and values. Your audience should be able to relate to what you are selling. Six key elements make a brand story compelling. Below are some tips for creating an interesting story:

A great brand story ties together the products, services, and experiences a company has to offer. It helps people find it. It also links the brand promise and the aspirations for the audience. The key to building a loyal following and generating high engagement is a compelling brand narrative. This guide will help you create a compelling brand narrative.

Select a business category

Facebook will allow you to add as many categories as you like, but it will not remove existing ones. It is best if you select a narrower category. Three categories will improve your page's ranking on Facebook. However, you can add more. The categories are listed in drop-downs. Fill in the details about you business. Depending on your business's nature, you might need to add a telephone number or an address.

First, choose a category for your business. You can create pages for local businesses, companies, brands, artists, causes, and others. You can also add a page for entertainment. If you have a small company, it is best to choose a category that relates to the product or services you sell. If you have a nonprofit organization to which you wish to add a page, it's possible.

Upload a cover video

social media optimization meaning

A cover video will make your business page standout. Cover videos are a great way to advertise your product or service and can be as long as 90 seconds. Be concise and only focus on the most important points of your business in your video. Include a CTA like a coupon, trial offer, website link or coupon. You can also set them to automatically loop or play as a GIF.

Before uploading a cover video, you need to make sure your video meets the Facebook requirements. Videos must meet the minimum resolution requirements and dimensions. If you don’t have the right equipment to record video, stock footage can be bought online and uploaded to your company page. Your cover video should focus on your target audience. If you are not comfortable creating videos, you can consult an expert videographer to create one.

If you liked this article, check the next - Almost got taken down


Are content marketing agencies the best?

Most content marketing agencies have extensive expertise in creating content strategies that work for their clients.

Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.

But you shouldn't assume that all agencies possess the skills needed. Some companies specialize only in certain niches, like eCommerce. Others specialize in certain industries, such as law firms.

Ask them to identify the areas that they specialize in, and then find the right agency.

What is the difference between content marketing and content creation?

Content marketing is a way to ensure that every brand has the same message. They provide valuable information that people need and want.

Content marketers understand how to create the best content for each channel at various times.

They know how to plan and execute a marketing strategy that will be effective in promoting their products.

In other words, they think strategically about what they do and why it matters.

This is the foundation skill set required to be a successful content marketing professional.

How much does it cost for a content strategist to be hired?

You can find many freelancers or agencies that offer content-creation services at a reasonable price. However, some companies choose to pay more because they value the expertise of the person working on the project.

How much does content marketing cost?

Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.

HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.

But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.

You have many options to optimize content for search engines such as Google and Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.

If you go down the route of self-produced content, you'll need to learn how to produce great content. But once you master it, producing content will be relatively easy.

It is possible to start with simple landing pages created using WordPress, and then build your site. This allows you to create a portfolio.

Content marketing is it worth the investment?

Content marketing is an essential part any online business strategy. It's also a powerful way to promote your brand. Content marketing isn't just for customers. It makes your brand stand out from others.

It's all about providing valuable information that people want and need. Successful companies use content marketing to engage their target audience.

Why is content so important

Every digital marketing campaign is dependent on content. Create valuable content if you want to attract customers. Blogging is the best way to achieve this. Blogs help you establish authority in your niche and make you more trustworthy. You can build trustworthiness, which increases your search engine rankings. Ranking high means you receive organic traffic.

What is my ROI from using a Content Marketing Strategy?

Businesses that adopt a Content Marketing Strategy experience a 5-10x increase in return on their investment (ROI) than businesses that don’t.

A Content Marketing Strategy is used to generate leads and sell.

It can also provide valuable insight into your company. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.

Let me tell ya, Content Marketing Strategy can make you a lot of money.

It is possible to easily double your overall income.


  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
  • According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)

External Links







How To

What is a Content Marketing Strategy?

A content marketing plan (CMP), is a document that helps you to define your goals, objectives and strategies for building and executing an online presence. It serves as a guide for content creation and distribution.

The CMP is typically broken down into 3 main areas.

  1. Your overall strategy. What are your goals?
  2. Your content strategy. How will you find the right people for writing, curating, and distributing your content.
  3. The tactics you'll use to execute your strategy - Which channels will you use to share your content? What types of content are you going to produce?

These four components are essential for a CMP to be effective.

  • Goal Setting – Define and measure your target audience.
  • Audience Research: Understand your ideal customers to know where you should look.
  • Strategy – Develop a clear vision and strategy for where you want to be. Break it down into smaller pieces.
  • Execution is key - Have realistic expectations about the time you can expect to see tangible results.



How to Create a Facebook Business Page