Content repurposing can be defined as the act of reusing articles and other content in a new form. Infographics, blog posts, videos, podcasts, and other types of content repurposing are just a few examples. Repurposing content has many benefits. It's also quick and easy. Here are some common content types that are suitable for repurposing.
Infographics
Infographics are a great tool for repurposing existing content, such blog posts. You can use them to summarize a whole article or section of content. This makes them great for blogs and social media posts. Creating an infographic from a blog post is simple: organize the key points by subject, then group them by section headers. Highlight data, illustrations, or fonts to make your infographic stand out.
Repurposing infographics can be done by creating single images that you then post on Instagram. Instagram is visually-driven and allows users upload multiple images to a slideshow. You should break down your infographic into multiple slides. LinkedIn allows you to post a glimpse of your infographic along with a link. You can also share the infographic using Twitter.
Repurposing content can also be done through email newsletters. It's safer than sharing links with subscribers. Therefore, make sure you use all content in your newsletter. By pairing your blog posts with stunning images, you can use them as microblogs for social media. Piktochart lets you combine your Instagram posts with stunning images using its post templates. Your content will be repurposed in these social channels and your blog posts can continue to grow.
There are many benefits to repurposing content. Content reusing is an excellent strategy to increase visibility. When done right, repurposing content can increase the number of views and increase the amount of traffic your content receives. It's a great way to reuse evergreen content and increase visibility if done properly. And the best part is, there's no limit to the ways your content can be reused!
Infographics allow you to visually summarize data. They are also a great way to educate your audience. Repurposing existing content is a breeze: you can refine a blog post or e-book and use the information it has contained in an infographic. Most design tools come with templates. Your infographic can be enhanced with images and videos. Remember to make your infographic mobile-friendly.
Blog posts
A great way to reach more people is to repurpose blog posts. If you offer a different perspective on a topic, it is possible to create an entirely new email newsletter or create a whole new post. You can also combine related content into an eBook or instructional handbook. You can also repurpose blog content by creating webinars or turning them into conference presentations. To further humanize your brand, you can hold an event.
A great way to repurpose blog content is to create an infographic. It's eye-catching, easy to read and very visually appealing. They're especially useful for sharing the original content on social media sites like Instagram and Pinterest. You can also use infographics for Instagram and IGTV social media posts. It's also possible to take a blog post and turn it into a new infographic for a new platform, such as IGTV.
You can also repurpose blog content by creating a presentation. Based on the content you have, you may want to create a slideshow, a PDF, and an infographic. The possibilities are endless! You'll also save time by reusing existing content. This will allow you to create new content quickly and without having to spend hours writing them. This is why it's so helpful to repurpose your blog posts.
Another way to repurpose your blog content is to guest blog. However, guest blogging isn't as SEO-friendly for your blog as repurposing them. Guest blogging, on the other hand, is a more controversial route. You have to decide which strategy is right for your business and which strategies will be most successful in getting you noticed. Repurposing blog posts will help increase your readership and traffic.
The video option is another way to repurpose blog content. A video can be created by editing your blog post, adding key points and adding a call-to-action. You can also batch your blog posts to be used in a webinar. It's much quicker than writing new content, and you will get better quality traffic. In either case, you'll have an audience for your video and potentially more sales!
Videos
Repurposing your video content allows you to create multiple types of content with one media piece. To increase your reach, you can reuse your videos for social media. Video content repurposing allows you to save time and money, while still creating multiple forms. Here are some examples to show the benefits that video repurposing can bring. Although they may not all be possible, these examples have their own advantages.
First, take into account the time it takes you to create videos. The process of creating video content requires complex skills. The video content may also have to be edited and produced post-production. It can be very difficult to make videos, and it can also cost a lot. Repurposing video content can increase its lifespan and visibility. You can also reach a larger audience by repurposing videos for social media.
These same principles also apply to audio and visual content. To make a blog post, you can modify the audio and/or video files. Or, you can convert a blog post into an educational style video. The post can be converted into a video for education or to attract new customers. Video content repurposing is a great way to increase your revenue and save time.
Another great way is to upload short clips of your video content to social media channels like Instagram and Snapchat. Cutstory is an iPhone-friendly video repurposing application. This tool can be used to cut lengthy videos into smaller, more manageable clips. The app lets you promote your videos on multiple social media sites. Once you repurpose videos, you'll notice a significant increase in traffic.
Using a video to promote a product or a service is a great way to generate a higher conversion rate. Videos that are engaging with customers perform better in search engines rankings. Using an online video optimization tool such as Kimp Video will help you optimize your videos for SEO. You'll be pleased you did. Once you have optimized your videos, all that's left is for you to promote them in a better way.
Podcasts
It is a great way to increase brand awareness, and visibility by repurposing podcast episodes. There are many reasons to repurpose content. It builds authority and credibility. Podcast listeners will trust you more when you share the same message, but in a different format. You can also repurpose your content to make it more interesting.
Another advantage of using podcasts for content repurposing is that you have the ability to link back to your own website and add relevant keywords. This will increase SEO and make your content more visible in search engine results. This will eventually drive more traffic to you website. If you don't have time to repurpose content, you can always start over. More podcasts will get promoted if they are posted to other websites more often.
Repurposing your podcast will also help you reach a wider audience. Your podcast will become more visible across multiple platforms, increasing your organic SEO rankings. You will also see more traffic if you have more links. Google will rank your podcasts higher on search results if there are more links to your podcast. This can also increase your organic ranking in Google. Although social media platforms such as Twitter aren't considered authority sites, they can still be used to share your content.
A Twitter Chat, based on an episode of your podcast, is another way to make use of your podcast content. An episode can also be used to host a Twitter Chat and invite your audience to participate in the discussion. A Twitter chat lasts approximately one hour. Your audience must be notified beforehand. These chats allow you to share the knowledge from your podcast with others and also allow you to interact directly with them. You can also convert podcast episodes to video trailers. These trailers are generally shorter than podcast episodes, and can be used on social media platforms that allow long videos.
Podcasts offer many advantages, but it is important that you remember that not all podcasts are suitable content types for repurposing. Podcasts are great tools for sharing content, but creators often can't publish an episode each day. Podcast creators who have put time and effort into creating quality podcast content will benefit from repurposing it.
FAQ
How long should I expect my content marketing campaign to last?
It varies based on the type of service or product offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you could launch your new product in August. You may then continue to update it throughout each year.
If you're selling clothing, you might design one look for fall and another for spring. You should always offer something new to your audience so they never get bored.
Your goals will dictate how long your content marketing strategy lasts. For small-scale companies, one channel may be sufficient. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
What are the various content strategies?
Content strategy refers to all aspects that relate to how you create and manage digital content. This includes not only what you post on social media sites like Facebook and Twitter, but also what you highlight on your website, blog and other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
Understanding how content fits in with the overall business goals and objectives is key to helping you reach them.
How can you create a content marketing strategy that is effective?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, identify your target market and the ways they use the internet. Next, you will need to identify the channels that are most likely to reach your target market. Finally, choose the right keywords for each channel and write compelling copy for each piece of content.
How much does content marketing cost?
Content marketing costs vary depending on whether you are looking for an outsourcing solution or if you plan to do everything yourself. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
You will need to know how to create great content if you decide to go the self-produced content route. It's easy to create content once you have it down.
To start, create simple landing pages in WordPress. Next, build your site. You can then build your portfolio over time.
What are the 7 Steps of Content Marketing?
The seven-step process for content marketing includes:
-
Identify the problem
-
Learn what is working right now
-
New ideas are possible
-
Turn them into strategies
-
These are the best!
-
You can measure the results
-
Continue the process until you find a solution.
This approach is proven to work for all businesses, large or small.
How much content marketing should I invest?
The number of leads that you are looking to generate will determine how much. Depending on your industry, the average cost per lead is between $5 and $10. For example, when we first started our business, we were spending about $20 per lead. We now spend approximately $6-7 per Lead.
What is my ROI for using a Content Marketing Strategy
The average return on investment (ROI) for businesses that implement a Content Marketing Strategy is between 5x and 10x higher than for businesses that don't.
A Content Marketing Strategy is used to generate leads and sell.
It's also designed to provide valuable insights into your business. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
So, if content marketing strategy is something you're interested in, here are some numbers:
It's possible to double your overall revenues.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
Informationgraphic creation tips to help with content marketing
Infographics are a powerful way to simplify complicated concepts, and make information easier to understand. Content marketing aims to provide useful and valuable information to your target audience, so you should consider using infographics to help spread this message.
You'll need design software such as Adobe Illustrator or Photoshop to create an infographic. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once your design is ready, you can start uploading images from sites like Pixabay and Unsplash to insert into your design.
Look online for inspiration to create your own infographics. To show how many calories certain foods have, you can use a picture of a pyramid to illustrate this. You could also replace the numbers with images of the food. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This helps people who aren't familiar with the concept learn about it. Use hashtags to let others know what infographic you are sharing on social media. Users can follow conversations around specific topics using hashtags.
An infographic is a shorter version of a blog post. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. This means you can easily convey more information with less space.
Your infographic should be easy to read for some viewers. Use large fonts, but don't overuse color in your infographics. Also, make sure that all your text is legible.
Here are some other tips.
-
Select an Infographic Template. There are many online templates that you can download or print. Canva and Piktochart are some of the most popular.
-
Create your Infographic. To create your infographic, use the template. Any media you choose is acceptable for your audience. You might use photos of local restaurants to create an infographic about the best places in Seattle.
-
Add text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.
-
Add images. Add images to your infographic. These images can include charts, graphs and icons. Make sure your picture is relevant to the topic you are adding.
-
Make It Interactive. You can also add interactive elements such buttons, maps, links, and other features. This will increase engagement with your audience.
-
Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
-
Measure. What was the performance of your infographic? Are people clicking through to your website or not? Did they signup for your mailing list? What was their reaction to your infographic?
-
Improve. Do you have any suggestions for improving your infographics? Could you do better next time?
-
Repeat. Repeat.