× Digital Marketing
Terms of use Privacy Policy

Ideas for Content Marketing in B2B Companies

current topics marketing

B2B business content marketing ideas are many and can come in many formats. White papers, product comparison books, blog posts, and videos are just a few examples of possible content types. Depending on the target audience, business model and content type, each one of these types of content may prove to be effective. There are many content types that you can use to generate content for B2B businesses to convert prospects into customers. Here are some examples to show you how content can help generate leads.

White papers

White papers are a great tool to create brand awareness and lead generation. They can provide the inspiration for content marketing for a whole year if done right. Even though timely data is important, it can hinder your content development six to twelve months after publication. It is important to conduct research and survey on the subject in order to create a well-researched white paper. It also helps to identify your target audience and brainstorm possible problems and solutions.

Product comparison guides

Buyer's guides make a great content marketing tool that appeals directly to consumers' desire for information. In the defense industry, for example, consumers are concerned about counterfeit parts, incomplete quotes, and inaccurate data. These buyers may be able to use a guideline to help them choose the right product for them. This guide also helps buyers determine the price of a product. Product comparison guides are great content marketing tools because they highlight the benefits the buyer will get if he/she purchases informed.

brand advocate program

Blog posts

A plumber wouldn't talk about changing the piping in the bathroom. Instead, you might write on modern faucet setups or how to rescue a flooded faucet. Consider using pop culture references if you are a plumber to help you compare your niche with your industry. This post can be summarized or compared to your industry. You can also leverage the power of NICHE TOOLS if you are a plumber.

Video content

Videos are a great way to connect with your audience and generate leads. A video showing your company's history or strength can help potential customers understand your brand. This type content can be a way to distinguish yourself from your competitors. SimblaOCO's company summary video invites anyone to view the creation process of a website. While videos can be tricky to produce, there are many benefits to including them in your marketing efforts.

Gated resources

For your website, you might want to create gated resource. These are long-form pieces of content that offer value to your audience. These resources can help you become an authority in your field and encourage more people to download your offers. Below are some suggestions for gated content. You can learn how to make sure your gated resources are more effective. Keep these points in mind. Gated resources must be easy to download and engage with.

better content marketing


What is content marketing?

Content Marketing works because you produce valuable, engaging content that provides value.

Building relationships with your audience is possible when you share useful information, solve problems, entertain or engage them. Positive messages from trusted brands are more popular than negative ones.

It's interesting to read things that interest people. If you write interesting content, readers will continue to return for more.

Your content should encourage people to take actions - such as buying your product or signingup for your newsletter.

A compelling copy is the key to effective content marketing. It should engage your target market, and provide them with the information that they require.

What is the best Content Marketing platform?

There are many platforms today. Each platform has its own pros and cons. Here are a few popular options:

  • WordPress is simple to set-up and manage. Great community of users.
  • Wix – Setup and maintenance is much easier than WordPress You do not need to have any technical knowledge.
  • Squarespace – The best option for those who already own a website.
  • Blogger - Free blog service
  • Medium - A place where writers can share their work.
  • Instagram – An image-based platform.
  • LinkedIn - A networking tool.
  • Facebook - A social networking site.
  • YouTube - Video sharing platform.
  • Pinterest - Image-based platform.
  • Google Analytics - Track visitor behavior.
  • Hubspot: Email marketing software.
  • MailChimp: Email marketing software.

How can I improve the content marketing strategy of my company?

By focusing on content and distribution, you can improve your content-marketing strategy. You must first understand your ideal customer. Also, find out where they are online. Once you have this information, your content can be tailored to their tastes. A second thing you need to do is develop a unique voice that stands out from your competitors. The third step is to determine how to best distribute your content.

How can I determine success with content marketing

There are many ways that you can measure your content marketing effectiveness. You can track how many people visit your site, or see how many leads you generate.

What common mistakes people make when starting a content marketing program?

It is vital to have a plan when planning content marketing strategies. A solid plan will save you time and money. It's easy to create tons of content, but not know how or where it should be placed.

A well-thought-out strategy for content marketing provides direction, focus, as well as goals. It helps to keep things on track as you move between phases. It might help you to analyze what posts get the highest engagement rates, for example, when you start social media marketing campaigns. This will allow you to determine which types of posts will drive traffic to your website and which won't. These results will help you decide whether to create a series or video blog.

Another mistake that people make is not considering how long their content marketing campaign will last. It makes sense to start writing content today if you plan on launching a website tomorrow. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.

It takes time to create great content. Do not rush or undervalue this step.

Suppose you're a business owner who wants to learn more about content marketing. We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.


  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
  • This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)

External Links







How To

What is a Content Marketing Strategy?

A content market plan (CMP), a strategic document, helps you identify your goals, objectives, strategies, and methods for building and executing your online presence. It's a roadmap for reaching those goals through content creation and distribution.

The CMP can be broken down into three areas:

  1. Your overall strategy. How do you plan to achieve your goals?
  2. Your content strategy - Where will you find the right people to write, curate, and distribute your content?
  3. How you will execute your strategy. Which channels are you going to use to share your content. Which types of content can you create?

An effective CMP includes these four components:

  • Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
  • Audience Research – Get to know your ideal customers and where to find them.
  • Strategy – Develop a clear vision and strategy for where you want to be. Break it down into smaller pieces.
  • Execution – Set realistic expectations about when you can expect to see results.



Ideas for Content Marketing in B2B Companies