Social Media Examiner was started by Mike Stelzner (the man behind it) in October 2009. Since then it has become one the most popular online business blogs with over 80,000 subscribers. Mike Stelzner, the blogger, shares his tips and advice on starting a successful business.
Create a spreadsheet with several columns
The first step in creating a social media analyzer spreadsheet is to determine which metrics you want to track. Start with the number followers. To track the percentage change, you can add additional columns. You can also create subcategories for each metric. Once you've determined the category you can begin to analyze the data. If you want to analyze the data in greater detail, you can export it to a spreadsheet.
Make a summary of each social media channel
You must be able to create a summary that is effective for each social media channel. You want people to share your content in meaningful ways. Social media is an online community that allows people to share information. Social Media Examiner allows you to create summary for each channel. It will show you which articles are being shared most often and which ones aren't. You can also see how many people have shared your content and how many shares and comments they received.
Social Media Examiner can be used to create a summary for each social network, including Twitter, Facebook and Google+. Social Media Examiner allows you to quickly monitor each channel's performance and tailor it to highlight specific metrics. To see the Twitter profile for a competitor, you can use it to determine which channels are getting high engagement. This information can also be used to help you find the most productive times to send your tweets.
Prepare a table with a summary and a breakdown for each social channel
Regardless of your social media strategy, it's important to create a summary chart summing up the key metrics. Key metrics that you should include in your social media analytics report include the number of followers, total traffic, engagement, revenue, ROI, and more. It's helpful to show how metrics have changed in the last reporting period. For example, you can show the number of page views per channel as well as percent growth. You can also show the total number of visits to all social media channels.
While counting the number of Facebook page likes and comments on your apology is useful, it's not enough to know how much the audience is reacting to the post. It is important to see whether the comments express positive or neutral sentiment. Facebook's Analytics dashboard offers an overwhelming amount of data, including impressions, reach, and page likes. To summarize the data, create a summary chart that includes each social media channel.
FAQ
Why is Content Marketing important?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot of time spent with content!"
How long does content marketing take?
It depends on the size of your business. Smaller businesses often don't have the resources to invest immediately in content marketing. But it can pay big-time if your are willing to put in the time.
How much does it cost for a content strategist to be hired?
There are many agencies and freelancers that can provide content creation services at affordable prices. However, some companies choose to pay more because they value the expertise of the person working on the project.
What if I post only links to other sites' content.
Yes! It's known as link building. It is a great way of increasing traffic to your website by linking back to other sites' content. However, be sure only to include links to reputable sources.
Why is content so crucial?
Every digital marketing campaign is dependent on content. In order to attract new customers you will need to create relevant content. Blogging is the best way to achieve this. Blogging builds authority in your niche which makes you more trustworthy. Trustworthiness creates credibility which can lead to higher search engine ranking. Organic searches are more popular than search engine rankings.
Do I need to hire a writer for my Content Marketing?
No! There is no need to hire professional writers to write content for you business. You can find tons of free resources that will help you get started.
How To Use Blogging to Generate Leads In Your Business
B2B companies that are successful understand the importance online leads play in their success. Many businesses are struggling to convert traffic into qualified prospects despite knowing this. These are five reasons that you might not have been generating leads.
Reason 1: Your website is not optimized - Even if you have a blog, it's not making money! Blogging is a great way to attract new customers. If your blog posts don't solve problems for your target market, you won’t make money.
Optimize your blog so it can be profitable. This increases the likelihood of people finding your blog post.
Once they find your blog post, ensure you provide value by answering their questions and providing solutions immediately.
Keyword Toolbox is a great tool for finding keywords. Then add those keywords to your page title, meta description and body text.
You should also include calls to action (CTAs) throughout your blog. CTAs can also be used to encourage readers take specific actions like signing up for your newsletter and purchasing a product.
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
For help in starting a blog, see our guide on How to Start A Successful Blog.
Reason 2: You Don't Know What To Write About - Once You Begin Writing, You Will Find That The Ideas Come Quickly, But Then They Stop!
Building a reputation and establishing yourself as an expert within your niche takes time. Writing about topics that are relevant to your clients is key to this success.
Your goal in writing is to answer "Why should I Hire You?" Keep your eyes on the problem when you write.
This will allow you to stand out from other businesses trying to sell your products.
Your blog should be useful for your prospects. Your expertise can be used to educate others. You might share information about the latest trends or offer tips on how to save money on home improvement projects.
You can include links to resources so that your viewers can find out more. These resources can be videos, articles, or podcasts that are written by experts.
Reason 3: You don't have any clients, and you don't want them - all you need is to make more sales now!
There is no quick fix for building a successful business. It takes time to build trust with your target markets.
However, you don't need to spend hours creating content if you aren't ready to connect with potential clients. Instead, you can post ads on social media sites such as Facebook and LinkedIn.
Avoid wasting money on useless advertising. Create ads that are based on your ideal client's demographics to avoid wasted money. One example: If your website design company has many female clients, it is likely that you also have many male clients.
Instead of targeting men all the time, you can target women by their location, income level, or age group.
After you set up your ad, follow through by sending a message to your potential customers once you receive a click-through.
Don't forget that you don’t have to pay per person who visits the site. Some accessible traffic sources generate more sales than paid ones.
A contest could be held for subscribers who sign up by email. You could also offer gifts to subscribers to your mailing list.
This is where creativity is key. You don't have to spend too much to attract visitors.
Reason 4 - Advertising is costly if you're too busy running your company to devote time to it - but that doesn't mean you should not do it!
Prioritize your work above your business. If you're too busy with your business, you won’t be able grow it.
You might feel overwhelmed at the sheer amount of tasks you have daily.
You can get organized by starting to organize. One hour per week is enough to review and organize the tasks you need to complete during the week.
Once you start, you will notice how much easier it is to manage everything else.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
Why Make A Content Marketing Strategy? Why not now?
You may feel overwhelmed when you first get started with content marketing. However, it's possible to not tackle all the tasks at one time. Start small.
It is best to start small. To do too many things at once can lead to burnout and slow progress. Instead, focus on one thing at a time until you've mastered it.
Start Small. Don't worry about perfecting every aspect of your content marketing plan today. You should focus on one part of content-marketing at a time. You will find that you become more comfortable with your content marketing efforts.
Build On Previous Successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out to influencers in your industry and ask if they'd be willing to promote your content. Create an event, invite bloggers to it.
Start somewhere even if you've never made content before. Begin with something simple. Perhaps you will write a blog post or host a webinar. Whatever you choose, make sure you can measure its effectiveness.