Content marketing stats are essential for measuring success. Online marketing is dominated by written content. 98 per cent of marketers use this form. Email and organic social media are the second and third most popular forms of content marketing. Content marketing requires strategy. The key to success is measuring results. These are some important content marketing statistics to remember.
Blog posts with images have a 94% higher click-through rate
Buffer, which is a social media scheduling tool, has found that the top-ranking blogs have an average of one picture per 350 words. This is good news to those who want their audience to stay longer on their site and increase engagement. Images can help you link to paragraphs and clarify your ideas. Images encourage interaction and tone by highlighting tone.
The ability to add images to your content can help increase your view-through rates by as much at ninety-four% Research has shown that images have 94% higher views than posts without. Images in content increase traffic and make it easier for your readers to digest. Images should reflect your brand identity. They also need to be optimized to appear in search results. You can also include more than one image per post.
Long-form blog posts get more social shares
Longer content is more likely than shorter posts to get social shares. BuzzSumo discovered that articles longer than 1000 words were more popular than shorter posts. According to BuzzSumo, longer content is more likely engage readers. Google ranks longer content higher because it tends to get more inbound linking, which is still an important factor.
Another way to boost social shares of your blog posts with long-form content is to promote it through your existing content. It is a smart move to look at older content to find links that can be used to create new content. Your new content will gain more traction if it has a track record of success. Here are some effective ways to promote long-form content:
Blog posts that include video are more likely to be shared on social media
One of the best ways you can increase engagement and drive traffic is to include video in your blog posts. It can also ignite your marketing campaigns. Video content can also be integrated with your blog to increase traffic and social shares. You can incorporate your videos into blog posts by following these steps. Here are five fantastic blog posts featuring videos. You can increase your blog's social share potential by embedding a YouTube video.
Engaging videos increase your chances to be seen in Facebook’s News Feed. Facebook assigns stories a relevancy score. Stories that are most relevant to your audience will be at the top of your News Feed. In order to increase the number of views you get for your videos you can include a call–to-action in the video's conclusion. This is the "virtual handshaking" you have with your viewers. You can get your video noticed simply by saying "to learn about it, click here".
FAQ
How does content-marketing work?
Content marketing is successful because it produces valuable, engaging content which provides value.
If you give your audience useful information, solve problems or entertain them, you can build relationships. Positive messages from brands you trust are very popular.
Things that are interesting to them are what people enjoy reading. If you write interesting content, readers will continue to return for more.
Your content should drive people to take action - whether buying your product, signing up for your newsletter, visiting your website, or sharing your article via social media.
Content marketing should be engaging and informative.
What is the difference between content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They continually deliver useful information that people want or need.
Content marketers are skilled at creating the right content for every channel and time.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
They think strategically about their actions and the reasons they do them.
This is the essential skill set to become a content marketer.
What are the different content strategies available?
Content strategy is a general term that describes all aspects of how content is created, managed, distributed, measured, and optimized for digital channels. This includes not only what you post on social media sites like Facebook and Twitter, but also what you highlight on your website, blog and other online properties.
Content strategy is crucial because it determines where your focus should be, what content types to use, and how you communicate with your audience.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
What is the role and responsibilities of content strategists?
Content strategists will help you understand the needs of search engines and what they are looking for. They will ensure that your site is optimized to search engines so you can rank high. They also create content that can be shared on social media sites such as Facebook and Twitter. They also create copy for blogs, advertisements, and websites.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
How long can I expect my content-marketing campaign to last?
It depends on the industry and what type of product or service is being offered.
You might spend a month designing a new style of shoe if you're selling shoes. For example, you might launch the product in August and keep updating it throughout year.
You might have two looks for fall if you sell clothing. Keep your audience interested in new products and keep them coming back for more.
Your goals determine the length of your content marketing campaign. Small-scale businesses may only require one channel. Larger companies may need to use multiple channels to reach their target audience.
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
You can find many free tools on the internet that will help you create content that converts.
There are many ways you can optimize content to be found on search engines like Google and Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.
You'll need to learn the skills necessary to create great content for self-produced content. However, once you are proficient in this skill, it will be easy to produce content.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This will allow you to build a portfolio.
What if I post only links to other sites' content.
Yes! This is known as link building. Linking back to another site's content is a great way to increase traffic to your site. Be sure to only link to trusted sources.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
Why create a content marketing plan? Why Now?
Content marketing can seem overwhelming at first. The truth is that you don't need all of the tasks at once. Start small.
Take one step at a time. Do not try to do too much at once. You will end up wasting time and not making any progress. Instead, you should focus on one task at a time until it is mastered.
Start small. Don't stress about perfecting every aspect your content marketing plan. You should focus on one part of content-marketing at a time. As you become more comfortable, your efforts will naturally grow.
Build On Previous Successes. Use your network and existing reputation to build upon previous successes. Reach out directly to industry experts and ask them to promote your content. Or, create an event and invite bloggers to attend.
If you've never created any type of content before, then you should still start somewhere. Start with something easy. Perhaps you'll create a blog post, host a webinar, and even hold a live Q&A. Whatever you choose, make sure you can measure its effectiveness.