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Best Time to Post on Instagram

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Planning a successful post requires that you avoid the most popular times and use the power of habit to plan. Many people will reach for their phones when they are bored or looking for entertainment. That means the best time to post on Instagram will likely be on Saturday afternoons. You can avoid the weekend by posting on Sundays instead.


To make sure your posts go viral, it is important to determine when your audience is most active. According to Later data, the hours when people are most active on a given day are 3PM-6PM. It is also possible to post when your followers aren’t working, like after 5pm. Using a tool like Hootsuite will help you schedule posts automatically, analyze your competition and use relevant hashtags to ensure a healthy engagement.

Instagram users are less likely than Facebook to engage with posts during off-hours, such as 7 pm, because they have more time for scrolling and reading posts. Unmetric data also shows that these times are more likely to increase engagement. You can, for example, post your content Wednesday morning when people are less likely to check their social networks.


Although it might seem odd, Instagram's best time to post is at night. Instagram users are more likely to scroll their feeds during lunch or late afternoon. These are the times that get the most engagement. It's also a good time to post on Saturdays in the evenings. Many people check Instagram in their mornings. Posts are more appropriate for late Saturday night.

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Once you've determined the ideal time for posting, it's time schedule posts. A social media scheduling application, such as Statusbrew, may help you schedule posts according to your target audience. The scheduler will automatically calculate the best times for posts so you don't miss a peak. Statusbrew, a scheduling app that allows you to plan your posts can help you maximize your Instagram time. This will ensure you post regularly and don't miss a single opportunity.


When to post on Instagram? It's best to post on Saturday if you want to attract the most attention. This time frame has higher chances of being seen in news feeds and increases your engagement metrics. Which times are the best for your brand? This will depend upon your industry and audience. These are some tips that will make your posts more successful. These are the best times of day to post on Instagram.

Based on your business, the best times to post Instagram are different. If you work in fintech, you might post one hour before three o'clock. However, if you're a travel company, you may want to post at 7 PM or later. Tailwind is a scheduling software that will help you determine the best time to post. These platforms analyze thousands, and provide insight on when is the best time for you to post.


According to Hubspot, Tuesday to Friday between 9:00 AM - 6:00 PM is the best day to post on Instagram. The best time to post on Instagram is between 9:00 AM and 6:00 PM. This is the time when top technology companies receive the most engagement. Even though Sundays are considered the worst day for Instagram posting, your business model will determine the best days to post. For techies, Tuesday and Wednesday are the best days to post on Instagram at 9:00 AM and 1:00 pm.

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Your audience will decide when is the best time for you to post Instagram photos. Posting on Friday and Saturday will help you reach people in certain midwestern areas. Posting on Friday or Saturday is the best way to reach an international audience. There's no right time. This study was done by reviewing more than 2,000,000 posts on the platform.

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Is a Content Marketing Strategy right for me?

If you already know your message, then a Content Marketing Strategy works perfectly.

These are just a few questions that you can ask yourself to help get you started.

Is it necessary for my business to communicate a specific message? Is it better to communicate with a broad audience?

Do I want to focus on generating leads or converting visitors into buyers?

Am I trying to promote one product or multiple products?

Are you interested in connecting with people outside my industry?

A Content Marketing strategy will be the right choice if you answered yes to any of these questions.

What makes content marketing different to traditional advertising?

Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Traditional advertising is often a waste, as most people overlook it. With content marketing, however, you'll see much higher engagement rates.

How can you build a content-marketing strategy that works?

First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, identify your target market and the ways they use the internet. Next, find the channels that best reach your target markets. Then, select the appropriate keywords for each channel and create compelling copy for each piece.


  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
  • According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
  • This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)

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How To

This is the best way to send a press release

We've already covered the basics of writing a press release. Let's now talk about how to distribute it. There are many options for you to choose from, including traditional distribution methods like snail mail or newer forms such as email.

These are the basics of email:

  • Make sure that your subject line is memorable. Your headline may not be sufficient to grab attention.
  • Be concise. Your press release shouldn't be lengthy. Keep things brief and sweet.
  • Write your email in plain English. You wouldn’t expect your email reader to grasp technical jargon.
  • Include relevant images. Images can help people get interested in your message.

Keep these tips in your mind as you write your press release

  • Avoid unnecessary words, such as "we", “our," "I," "me" and "me."
  • Before writing your press release, think about your audience. What is their passion? How can you build a relationship with them?
  • Be sure to include URLs with your emails
  • Before asking permission, be sure to ask. Before you send out your press releases, be sure to ask the recipient permission.
  • Don't spam. Do not send out multiple copies of your press release.

Now is the time to begin distributing your press releases. The next step in getting your message across is finding the right channels. Here are five choices:

Traditional Methods

Most likely, you already have a list that includes publications to which your press releases should be submitted. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.

Many publications ask for submission fees, or offer special incentives for writers who pitch stories. Some publications offer free subscriptions to every story published. Others offer a percentage of the revenue generated by each article sold.

Even though traditional media is still an option for submitting press releases, most experts recommend going online.

Online Channels

One of the easiest ways to reach potential readers is through online channels. You can also submit press releases to websites such as Google News or Yahoo! News.

Google News, which has been around for over a decade, provides news feeds of major media outlets. It is easy to locate your company name among hundreds of companies.

Yahoo! Yahoo! News provides similar services, but is focused on news about specific topics. You'll find links to articles about your business if you search for the name of your company.

BING NEWS lets users search for keywords across its network of websites. This is helpful when searching for a particular topic.

AOL News provides similar services to Yahoo! Google News and Yahoo! AOL is not as well-known, but it offers a quality service for a reasonable price.

You can also post press releases to some publications. Most charge a monthly subscription fee. Many websites offer press releases for free.

These include PRWeb and Press Release Monitor, PR Newswire and Business Wire.

PR Web, founded in 1997, claims it is the largest site dedicated exclusively to press releases. It boasts over 1,000,000 registered users. The site allows users to view thousands of press release posted by businesses around the world.

PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.

PR Newswire is another great resource for finding press releases. Their press releases database claims to be the most comprehensive.

They offer an RSS feed so you can keep up to speed with the latest news from the press release space.

Print Media

Print media might be the way to go if you're looking to reach a wider audience than just online journalists. Print media is a powerful tool for small businesses.

Print advertising could be used to advertise your latest product lines, for example, if you sell books, clothes, or electronics. Advertise in newspapers and magazines.

If you are looking for something different, look into the "free" section in your local paper. Many classifieds advertising jobs are available.

Contact local television stations and radio stations. They may accept press releases in their regular programming.

Press Releases Aren't Dead

Everybody seems to be talking these days about mobile apps. However, did you know that news releases are still vital? In fact, they've never been more important.

People expect immediate results in today's world. To get noticed, your message must reach the right person. That means using every channel possible to do so.

That doesn't necessarily mean throwing money at Facebook ads. Instead, think creatively and look beyond the box in order to reach your customers.

The bottom line is this: The best way to grow your business is through word of mouth. Customers will spread the word about your business to their family and friends. You can make sure your customers hear about it before they do.



Best Time to Post on Instagram