We will be exploring the benefits of earned and paid media for your business in this article. Earned publicity is simply a free publicity tool that generates awareness for your brand. Earned media, regardless of its form or content, is a powerful amplification tool that generates attention for your brand and an excellent value-for money tactic. Here are top ways to use earned media to help your business grow. Follow the steps in this article to build your brand's reputation.
Earned media can be considered a form publicity
There are many ways that earned media can help you get your name out there. You can send out a press release, or create an event that highlights your product. Although they can help you get media attention, press releases may not be able to improve your organic search engine optimization. However, press articles are an excellent source of referral traffic and may rank in search. Earned publicity is something that many companies overlook.
It is a great way to get attention for your company.
Earned media includes guest blogging, influencer marketing and link building. However, to optimize your earned media efforts, it's important to measure the success of each one to ensure you're generating the maximum number of eyeballs and attention. This guide will show you how to create, distribute and use relevant content in order to maximize earned media exposure. Once you've created a buyer persona, you can target earned media by using this information to target them through social media, articles, and PR.
It is an effective amplification tool
If you are thinking about content marketing to reach a larger audience, then you already know the importance of creating timely, relevant, and engaging content. Amplification is the next step. It involves using owned, earned, and paid media. It is important for many reasons that content amplification matters. These three tips can help you make the most of this powerful marketing tool. Continue reading to find out more.
It is cost-effective.
While brands may pay millions to get a 30-second spot in the Super Bowl, earning media is a great way to increase brand awareness, authority and Google Search rankings. According to some estimates, brands will spend $36million in social media marketing in 2019. Even though earned media is relatively low-cost, it can help increase brand authority and improve your SEO efforts. Earned content works because it does NOT come from the company, and therefore connected consumers are more inclined to trust it.
It's important to track this metric
Earning media is a key metric for building brand awareness and generating leads. Earned media can result in direct response. This includes reviews, news articles, and social media posts. Marketers should use multiple metrics depending on their goals. You should consider the best sources of earned media to assess the effectiveness of your campaign.
FAQ
Is content-marketing easy to measure?
Yes! It's part of the process. It allows you to assess whether your efforts have been successful and if there are any changes you should make.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics will tell you what pieces of content did well and where there are the most opportunities.
What is the best Content Management platform?
There are many platforms today. Each one has its advantages and disadvantages. Here are a few popular options:
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WordPress - It's easy to setup and maintain. A great community of users.
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Wix – It's easier than WordPress to setup and maintain. There is no technical knowledge required.
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Squarespace – The best option for those who already own a website.
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Blogger - A free blogging service.
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Medium – A place for writers and artists to share their work.
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Instagram – An image-based platform.
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LinkedIn - A networking tool.
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Facebook - A social networking site.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics - Track visitor behaviour.
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Hubspot is an email marketing software.
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MailChimp: Email marketing software.
Why is a Content Marketing Strategy necessary? Why not send out emails or share social media updates?
Two main reasons you may choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both of these assumptions are wrong.
Email marketing and social networking posts can be great tools for communicating with customers and prospects. But they don't suffice by themselves.
Email campaigns alone will not help you reach your goals. Instead, it needs to be part of a larger strategy. You can't rely on social media to help you reach your goals. They must be part of a comprehensive plan.
This is where the Content Marketing Strategy comes into play. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
A strategy can make all the difference.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How to create amazing images
Images will make your content stand apart from the rest. Images are one the best ways to visually communicate ideas. They are excellent at grabbing attention, and increasing engagement. They make complex concepts easy to understand and can also be useful in highlighting key points in written content (e.g. blog posts, social media updates etc.). ).
Images can help to make a piece or presentation more interactive and lively if used correctly. But if you don't know how to choose the right image for the job, you could have something less than striking results. This article will give you some ideas on choosing the right images for your next project.
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Know what makes an image good. There are a few things to consider before you begin looking at photos. First off, you want to pick images that are clear and concise. A cluttered photo isn't going to cut it - it won't grab attention as a clean, simple picture would. Also, avoid photos where people aren’t smiling or looking directly into your camera. This gives the impression that you aren't really interested in what you have to say. Last but not least, ensure the image doesn’t distract from your main message. It shouldn't draw too much attention to the content.
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Find inspiration. After you have a list with potential candidates, it's now time to go through them all and pick the ones that appeal to your heart. Look at their captions first. These may be written separately or included by some photographers. You need to ensure that the captions are clear enough to read. Pay attention to what the photo is referring to. Are you expecting to see someone having fun in this photo? Or maybe it's a place that looks like it could be dangerous. Maybe you associate it with sadness. Whatever the reason you like the picture, think about what it means for the overall message that you want to send.
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Try different types images. One of the biggest benefits of using images in your content is that they allow you to highlight certain aspects of your text. You might want to include a picture of the product in action if you are writing about it. Likewise, if you've got an infographic on offer, you may want to include an image showing the presented data. Visual aids like these will draw people closer to your information and make them feel more connected to the content.
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The right file format is important. You must remember which file format you should use when choosing images. Two file formats are available when you work on web pages. Both are great file formats, but each has its pros and cons. JPEG files are suitable for any sort of media, including websites and social media posts. They are particularly useful for photos as they allow you to store large files in a very small area. GIFs can become blurred over time due to their loss of quality. GIFs are much smaller than JPEGs so they are better suited for graphics and animation. GIFs don't allow transparency which makes them unsuitable for photo editing.
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You can also include other visuals. It's a good idea to add visuals to your content if it is difficult to think of images. Your post's effectiveness can be greatly improved by providing a distraction-free environment. This will make it less likely that they leave your article page and go elsewhere. Informationgraphics are one of the best ways you can add visuals and information to your site. Infographics are very popular because they make it easy to share lots and lots of useful information. Additionally, infographics often include lots of photos, making them great for adding to your blog posts.