It is essential to measure success in content marketing statistics. Online marketing is dominated by written content. 98 per cent of marketers use this form. Email and organic social are the next and third most common forms of content-marketing, respectively. Content marketing requires a strategy and successful measurement of results is a key element of any strategy. These are some important content marketing statistics to remember.
Blog posts that contain images receive 94% more view-through rates
Buffer, an online social media scheduling platform, recently discovered that top-ranking blogs featured on average one image for every 350 words. This is great news if you want to increase your audience's engagement and keep them on your website longer. Images can be used to clarify concepts and link paragraphs. Images encourage interaction and tone by highlighting tone.
Images can increase your views by up to ninety-four per cent. Studies have shown that posts with photos receive 94% more hits than those without. Using images in your content increases traffic and makes it digestible for your readers. Images should be chosen carefully to reflect your brand identity and be optimized to show up in search results. It is possible to include more than one image in each post.
Blog posts with long-form content get more social shares
Longer posts are more likely to be shared on social media than those with shorter content. BuzzSumo discovered that articles longer than 1000 words were more popular than shorter posts. It turns out that longer content is also more likely to engage readers. Moreover, longer content tends to garner more inbound links, which remain a crucial factor in Google ranking.
You can also promote your blog posts that contain long-form content through existing content. This will increase your social sharing. It is a good idea to review older content and find opportunities to link it to newer content. Your new content can gain traction by using the content that has performed well. Here are some great ways to promote your long-form content.
Blog posts with video get more social shares
Video in blog posts is a great way of increasing engagement and driving traffic. Video can spark your marketing campaigns. Your blog can also include video content to increase traffic and social share. Here are some tips to help you integrate your videos into your blog posts. These are five excellent blog posts featuring videos. The social shareability of your blog can be increased by embedding a video.
Your chances of appearing in Facebook's News Feed will rise if you create engaging videos. Facebook's algorithm assigns a relevancy rating to each story. Stories that are relevant for your audience will show up at the top in the News Feed. You can add a call-to action to your video in order to increase your views. It is the "virtual handshake" that you exchange with viewers. To get your video noticed, a simple phrase such "To learn more, click Here" will work well.
FAQ
What is the value of content marketing?
Content marketing is an integral part of any online business strategy. This is a great way to get exposure for your brand. Content marketing is not only for customers.
The goal of content marketing is to create valuable information that people will want to read. The most successful companies know how to engage their target market by using content marketing as a central component of their digital marketing strategy.
How much does it cost to hire a content strategist?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. However, some companies choose to pay more because they value the expertise of the person working on the project.
How long should my content marketing campaign be expected to last?
It varies based on the type of service or product offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothes, you might create one look for fall and one for spring. You want to keep your customers interested by offering something new every day.
Your goals will determine how long your content marketing program can last. You may only need one channel for small businesses. For larger companies, you may need to consider multiple channels to reach a broad target audience.
Why is content so important
Content plays a key role in any digital marketing campaign. Create valuable content if you want to attract customers. Blogs are the best way of doing this. Blogging can help you build authority in your field, making you more trustworthy. You can build trustworthiness, which increases your search engine rankings. Organic searches are more popular than search engine rankings.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
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How To
What is Content Marketing?
A content marketing strategy (CMP) helps you set your goals and objectives. It also gives you strategies to develop and execute your online presence. It is a plan for how to reach those goals via content creation and distribution.
The CMP is often broken down into three main areas.
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Your overall strategy - What do you want to achieve?
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Your content strategy. How will you find the right people for writing, curating, and distributing your content.
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How you will execute your strategy. Which channels are you going to use to share your content. What type of content will your produce?
These are the four essential components of a CMP that is effective:
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Goal Setting: Define your audience and define KPIs to measure success.
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Audience Research - Understand your ideal customers so you know exactly where to look for them.
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Strategy - Create a clear vision of your goals. You can then break it into smaller pieces.
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Execution – Set realistic expectations about when you can expect to see results.