As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted, content produced by humans
Many businesses are exploring the possibilities of AI in content marketing. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby, for example can detect spam emails. Financial reports and product descriptions are two other examples of AI-assisted material. AI is still not an ideal replacement for human-produced content. But it has many advantages for consumers as well as businesses.
User-generated Content
If you don't know what user-generated material (UGC), let's have a look at a few examples. UGC is used well by brands like Anthropologe. The brand combines professionally-styled images with customer photos to create a unique combination. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. The two create a seamless shopping experience by blending them.
Quality long-form content
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. It's not a new debate whether longform SEO content is better. But one thing is certain - longer-form material gets more traffic that short-form. SEMrush found that articles over 7,000 words bring in significantly more traffic to websites than articles between 900-1,200 words. In addition, long-form content is a way for your brand to be seen as an expert in the field.
Snackable content
Content marketing's future is snackable. But what is it? This form of content offers consumers quick information. Twitter, Instagram, Pinterest, and Pinterest all rely on short pieces of content. Brands can use these snippets to tell a story. As a teaser, you can use short content to introduce more traditional content.
Personalized content
As users become more accustomed to personalized content, marketers are implementing it. Amazon and Netflix have made personalization a standard feature in their websites. But only about 33 percent of marketers are doing it right. The best companies use data in order to create personalized content. This includes browsing history, preferences, as well as behavior. This allows you to tailor content to each individual visitor and maximizes its effectiveness. If you want to make personalization work for your brand, you have to learn how to use it right.
FAQ
Is content marketing simple to measure?
Yes! It's part of the process. This allows you to evaluate whether your efforts were successful, and if you need changes.
It is possible to track the number of visitors from different sources, including organic search, email and social media. You can also track conversions such as sales leads or purchases.
These metrics will tell you what pieces of content did well and where there are the most opportunities.
How many hours should I devote to content marketing each week?
It all depends upon your situation. There may not be a need for content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
How much should I spend on Content Marketing?
The number of leads that you are looking to generate will determine how much. Depending upon the industry, the average cost for a lead can range from $5 to $10. In our case, the average cost per lead was $20 when we first started our company. Today, we spend about $6-7 per lead.
How do you create compelling content?
The best way to create great content is to write about something that interests you. To be a successful writer, you must choose topics that are important to you. It's about understanding yourself and using that information to help others. Writing for yourself can be difficult, but writing for others is a lot easier.
What is Content Strategist?
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists are skilled at creating strategies that will engage customers and prospects. Data analytics and storytelling are used to create experiences that encourage consumers to shop in stores, purchase products, and then share the excitement with others online.
They know how to incorporate social media platforms into their campaigns. They can also leverage technology tools such as virtual reality or video to deliver memorable customer experiences.
These strategists create digital content and then translate those ideas into plans that marketers will be able to implement. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How to create stunning images
Images can help you make your content standout among the rest. Images are one way to communicate ideas visually. They are effective at drawing attention and increasing engagement. They make complex concepts easy to understand and can also be useful in highlighting key points in written content (e.g. blog posts, social media updates etc.). ).
When used well, images can add life to a piece of writing or presentation, making it come alive and engaging. If you don't know the best image to use for your job, you might end up with less striking results. This article will provide tips on how to choose the best images possible for your next project.
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Know what makes an image good. Before you start looking at photos, there are several things you should consider when picking which ones to use. First off, you want to pick images that are clear and concise. A messy photo won't do the trick. It will not grab attention like a simple, clear image. Images that don't show people smiling or looking directly at the camera are also not recommended. It gives off the impression that your message is not very interesting. Lastly, you want to ensure that the image doesn't distract from the main point you're trying to get across. If the image draws too much attention away, it is probably not ideal.
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Seek inspiration. After you have a list with potential candidates, it's now time to go through them all and pick the ones that appeal to your heart. The first thing you should do is take a look at their captions. You may see captions in both the photo and the text. In either case, it is important to check that the caption is easy to read. Pay attention to what the photo is referring to. Is it somewhere where you might expect to find people having fun? It might be a dangerous place. Maybe it's somewhere you wouldn't normally associate with happiness. No matter what the reason, consider why you like this image and how it connects to the message you are trying to convey.
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You can test different types of images. Use images in your content for the best results. You might want to include a picture of the product in action if you are writing about it. Likewise, if you've got an infographic on offer, you may want to include an image showing the presented data. Visual aids that are visually appealing will help to connect readers to the information you share.
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Make sure you use the correct file format. When choosing images, the first thing to do is to choose the right file format. JPEG and GIF are the two most common file formats when designing web pages. Both are great file formats, but each has its pros and cons. JPEG files work well with all media, even websites and social media posts. They work particularly well for photos, as they store large amounts of data in a small space. GIFs can become blurred over time due to their loss of quality. GIFs can be used for graphics and animation because they are smaller than JPEGs. They don't support transparency making them unsuitable to be used for photos.
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Other visuals are also welcome. You can include additional visuals in your content if you are having trouble coming up with images. Your post's effectiveness can be greatly improved by providing a distraction-free environment. This makes them less likely to abandon your site after reading your article. Infographics are a great way to add visuals to your website. Infographics are a popular way to quickly share lots of information. You can also add them to your blog posts because they often contain lots of images.