Content marketing is an essential element of top of funnel marketing. Content marketing for top funnel websites has three goals: to attract visitors, create brand awareness, and build a relationship. Your secondary goal is to convert these visitors into qualified leads. Videos that are transcribed and indexed via search engines can be great content marketing tools. Informational infographics, explainer and videos containing video content and infographics are also possible.
Informational content
The top of funnel marketing strategy must have two goals. It must attract your audience's attention, and then establish a relationship. Once they've established a connection, your secondary goal should be to convert them into qualified leads. A blog series, or white paper, might be created by a company who makes anti-cyberattack products. This will highlight the best practices in protecting your corporate defenses from phishing attacks. This is why you shouldn't make a sales pitch. Instead, focus on creating content which highlights a problem and offers a solution.
Inspirational content
The best top of funnel marketing strategy is to create inspirational content that aligns with your brand. It's important not to get too specific about your product. But if your content is interesting and resonates with your audience's concerns, it will eventually lead to a purchase. Freebies such as a guide to success and piano lessons are great examples. This will bring prospects down the funnel, hopefully to the checkout pages.
Infographics
Sharing information on your website with infographics can help improve your SEO rankings and increase site traffic. These visual presentations stand out on social networking sites such as YouTube and Twitter. Micro Focus has recently revealed that we consume billions worth of internet content daily, including 500,000,000 tweets, 4,000,000 hours of video on YouTube, and 4.3 Billion Facebook posts. Infographics are a great way for your website to stand out from the crowd and rise up the search engine rankings.
Video content
Video content can be a powerful tool for businesses looking to expand their customer base. Your brand is not known to top-of-funnel people, so they need to be introduced. You can educate your customers and give them enough information to be interested in your business with video content. The goal is to create awareness for your brand and convert warm leads into customers.
Model of hub-and-spoke
The hub, at the top or the bottom of the funnel is the key piece of content that connects prospects and customers with the spokes. These pieces are typically informative and aim to lead readers to the spokes and hub. Marketers must ensure that spokes and hub pages are designed to offer the most value. In this model, hub pages must be detailed and comprehensive, and spoke pages should be targeted at longer-tail keywords. A well-organized hub page will also contain visual elements that can elevate its content.
Social media updates
Make sure you diversify your audience when creating social media updates for top funnel marketing. This will increase your campaign stability and provide more opportunities to test. Although your initial goal might still be to increase revenue, it may shift to focus on the customer's journey. Social media updates are a great way to stay in touch with potential customers until they're ready to buy.
FAQ
How does Content Marketing Strategy help me?
Content Marketing Strategy allows you to access data that you might not otherwise have. This data can be used to determine which content types perform best.
It allows you to identify the most effective strategies to drive more visitors to your site. It can also give you insights into the behaviour of your audience, so that you can produce even better content.
This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.
An analysis of your audience's response to your messages can be done through a Content Marketing Strategy.
You can find out their preferred content by analysing these messages. You can use the same content to keep your winning ideas going.
A Content Marketing Strategy allows you to track the performance and effectiveness of your content. You can quickly see which types of content converts best by sharing them more.
A Content Marketing Strategy, in other words, is key to ensuring that your content performs as expected.
How do I get started in Content Marketing?
Start by identifying your audience. Who are they? Which are their needs How can you help them? Knowing who you are writing for will help you decide where to put your efforts.
How can content marketing be measured for success?
You can measure the effectiveness of your content marketing efforts in several ways. One method is to count the number of people who visit your website. The other is to see how many leads you generate.
Why is a Content Marketing Strategy necessary? Why not send out emails or share social media updates?
Two reasons to ignore Content Marketing Strategy are:
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Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions are false.
Email marketing and social networking posts can be great tools for communicating with customers and prospects. They're not enough on their own.
A single email campaign won't be enough to help you achieve your goals. You need to integrate it with a larger strategy. And social media posts alone won't help you achieve your goals either. They must be part of a comprehensive plan.
A Content Marketing Strategy is the key to this success. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
But, having a strategy in place makes all the difference.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
How to create amazing images
Images are a great way to make your content standout from others. Images are one the best ways to visually communicate ideas. They are great for grabbing attention and increasing engagement. They make complex concepts easy to understand and can also be useful in highlighting key points in written content (e.g. blog posts, social media updates etc.). ).
Images can help to make a piece or presentation more interactive and lively if used correctly. It is possible to get less striking results if your images are not chosen correctly. This article will offer some helpful tips for selecting the best images to use for your next project.
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You need to know what makes an image look good. Before you start looking at photos, there are several things you should consider when picking which ones to use. First, it is important to choose images that have a clear and concise message. A cluttered image won't cut it. It won't attract attention the same way a clear, concise photo would. Avoid images that have people not smiling or staring directly into the camera. This can make it appear that you don't care about what you say. Last but not least, ensure the image doesn’t distract from your main message. It should not draw attention away from the content.
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Find inspiration. After you have a list with potential candidates, it's now time to go through them all and pick the ones that appeal to your heart. The first thing you should do is take a look at their captions. You may see captions in both the photo and the text. You want to make sure the caption is clear and interesting. Pay attention to the context. Are you expecting to see someone having fun in this photo? It might be a dangerous place. It might be a place that you would not normally associate with happiness. Whatever the reason, think about the reasons you like the image and the relationship it has to the message that you are trying convey.
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You can test different types of images. One of the biggest benefits of using images in your content is that they allow you to highlight certain aspects of your text. An example of this is if you write about a product and want to show it in action. A similar image could be used to illustrate the information in an infographic. Visual aids that are visually appealing will help to connect readers to the information you share.
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The right file format is important. The file format you use is one of the most important things to consider when choosing images. Two file formats are available when you work on web pages. Both of these file formats are great, but each has advantages and disadvantages. JPEG files can be used for all media types, including websites and posts on social media. They work especially well for photos, since they store large quantities of data in a compact space. Unfortunately, GIFs lose quality over time. They become pixelated within a few years. GIFs can be used for graphics and animation because they are smaller than JPEGs. GIFs don't allow transparency which makes them unsuitable for photo editing.
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Other visuals are also welcome. If you're struggling to come up with ideas for images, then it'd be wise to include some additional visuals within your content. It can make a huge difference to the effectiveness of your post, as it provides a distraction-free environment for your readers. This means they're less likely to click out of the page while reading your article. Create infographics, which are great for adding visuals to your site. Infographics have become very popular as they are quick and easy ways to share many useful information. They are also great for adding visuals to your blog posts.