Social media is the new black. Companies without a solid understanding of its use may be misled or ignorant. You have probably visited a Facebook, Instagram, or Youtube page to see the opportunities for companies to draw attention and generate revenue. What are these sites and why are they important for businesses? These sites can be a great resource for businesses. What is their value compared to traditional media?
Social media is a great way for companies to interact with customers, increase brand awareness, and provide customer support. Many B2B companies use social media today, from large corporations like GE, to smaller ones such as Starbucks. National Geographic, for instance, has an Instagram account that is dedicated to it with 122,000,000 subscribers. Starbucks is one of the many companies that use social media to connect with potential employees and customers. National Geographic uses Twitter and Facebook to promote its annual trip.
Businesses are taking notice of Instagram's growing audience and are using the photo-sharing app to engage with their customers. Instagram is not just a photo-sharing site - it is an opportunity to engage with fans and show off the best side of a company. Companies with products that are self-explanatory find Instagram particularly useful. Lowes for instance uses Instagram as a way to show how their products are used in the real-world. Ben & Jerry's shares behind-the scene photos of their office, which shows off their personality as well as their products.
Reddit hosts the largest collection of viral content online. This website attracts billions of visitors each month and has over 430 million registered users. It is the hub for social media buzz. While brands have an uphill battle to make their content go viral, they can take advantage of Reddit as a marketing platform. Reddit is a great way to promote your brand, generate buzz, and find new ways to do it.
Companies that use social media should be making videos on YouTube for various reasons. Videos are highly engaging and capture people's attention longer. Engaging videos increase traffic to websites and improve engagement on other social networks. Your videos will be shared on these sites to drive more subscribers and traffic to your YouTube channel. YouTube videos can be used for other purposes, including to market your business.
A recent study found that companies who use Twitter receive 2x the number of leads per month than those that don't. Twitter users rely on the social media site to keep up to date on world events. They use the service to ask questions, learn about new products, and share their opinions about them. Twitter is a popular way for consumers to get discounts and special deals.
Every digital marketing campaign must include content. You must create quality content to attract new customers. Blogging is the best method to do this. Blogging builds authority in your niche which makes you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. When you rank high in search engines, organic searches bring you traffic.
That depends on how many leads you want to generate. Depending on the industry, the average cost of a lead is $5-10. In our case, the average cost per lead was $20 when we first started our company. Today, we spend about $6-7 per lead.
Absolutely! Content Marketing works well for any type of business. No matter whether you sell products, provide support or offer training, creating content can help customers get to know your company better and keep them in touch.
If you already know the message you are trying to convey, then a Content Marketing Strategy may be right for you.
Here are some questions to ask to get you started.
Does my business need to communicate something specific? Or do I want to create content that resonates with general audiences?
Do I want to focus on generating leads or converting visitors into buyers?
Do I want to promote one or more products?
Do I want to reach people outside my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Content marketing is the belief that all great brands share the same message. They continually deliver useful information that people want or need.
Content marketers are trained to create the right content at each time and for every channel.
They also know how to implement a successful strategy in promotion and distribution.
Also, they are strategic about what they do and why they do it.
This is the foundation skill set required to be a successful content marketing professional.
It depends on the size and scope of your business. Content marketing is often not feasible for small businesses. But it can pay big-time if your are willing to put in the time.
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
Not all tools are created equally. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? Will it meet my needs now? And what about after 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo is an enterprise social media management software provider. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means that you don't need to spend time creating graphics or writing original content. Instead, focus on creating content that is relevant to your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo will not allow you to edit video or images files.
Trello: Content marketing platform#2
Trello works in the same way as Kanban boards when it comes to project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello does not need special software to function, but Kanban boards do. You can use it on practically any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite - Content Marketing Platform 3
Google offers a variety of products specifically designed for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
These applications aren’t free. Each user will be charged separately. You can use them for multiple purposes with many plans starting at $5 per month.
If you wish to embed a link on another website in a document you will need to buy two licenses.
But if you want to just create one document, it is possible to do so free of charge.
Google tools integrates well with Gmail, which is a significant benefit. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can, for example, create automated emails to track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates easily with over 200 other third-party software applications. This allows you to automate processes and create reports based upon real-time data.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot offers an unlimited trial version of its pricing platform. After you upgrade, you will have unlimited access to everything.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.