If you're unsure where to start when it comes to content marketing, consider the many successful examples of inbound marketing that have already proven to be effective. Some of the most effective examples include the use of UGC (user-generated content), influencers, lead magnets, and content that uses consumer psychology. Below are some examples, all of which can be modified to fit your business. By following these tips, you'll be on your way to creating a better inbound marketing campaign.
UGC allows customers to engage with each other. Instead of relying on advertisements from brands, this content is created by readers. UGC can be used to increase loyalty by its most passionate fans. A customer advocacy program is one way to get more UGC from customers. This type content allows brands to tap into the unique experiences of their most passionate fans.
Numerous benefits are associated with user-generated contents. They are a great source of organic content that can be shared with others and they increase brand trust. Coca-Cola was one example. They ran a contest asking viewers to share cokes with their families and friends. It quickly became a global phenomenon. What's more, the campaign utilized pictures and videos, both of which have much higher share rates than other forms of content.
In content marketing, lead magnets are valuable pieces of content exchanged for contact information, such as an email address or name. Lead magnets are a great way to generate leads in your marketing campaigns. They are an effective way to build brand awareness, credibility and provide real value for potential customers. These lead magnets can help you improve your marketing efforts. Incorporating lead magnets into your content marketing strategy will improve your website's SEO rankings and increase traffic.
Influencers are a great way to promote content marketing. It's a proven method for promoting ecommerce sites and it works well with content-forced marketing campaigns. Influencers can be a valuable resource because they can spark interest in your products or services. They can be used to target niche buyers. For the best results, influencers should be involved and connected to your brand.
Using data in content marketing is becoming increasingly important for marketers, as the sheer volume of information available today makes consumers more discerning about what they see, read, and hear. You can leverage data to your advantage and gain valuable insight into your audience to better tailor your content. Using data to create user profiles and highly-granular audience segments is a key component of data-driven content marketing.
A content strategist can help you to understand what people are searching for online. They ensure your site is optimized for search engines, helping you rank high. They also create content that can be shared on social media sites such as Facebook and Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist works closely with a marketing team and helps to organize a cohesive plan for the company's online presence. Content strategists work well in teams, but can also work independently.
Two main reasons you may choose to ignore a Content Marketing Strategy.
Both of these assumptions is incorrect.
Email marketing and social networking posts can be great tools for communicating with customers and prospects. But they don't suffice by themselves.
Your goals can't be achieved by an email campaign. It should be part of a larger strategy. You can't rely on social media to help you reach your goals. They need to be part of an overall plan.
This is where the Content Marketing Strategy comes into play. This strategy will help you manage the content creation process.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
A strategy can make all the difference.
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
Here are some questions to ask to get you started.
Does my business need to communicate something specific? Is it better to communicate with a broad audience?
Do I want my efforts to convert visitors into buyers or generate leads?
What product am I trying to promote?
Are you interested in connecting with people outside my industry?
A Content Marketing strategy is what you need if you answered "yes" any of these questions.
No! To produce content for your business, you don't necessarily need to hire a professional author. There are tons available online that can assist you in getting started.
No platform works well across every industry, but most industries have at least one tool they prefer to use. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
Not all tools are created equally. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Is it going to meet my needs right now? And what about in 2 Years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo provides enterprise social management software. It offers a full range of services and products, including CRM software as well as social publishing tools and dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This allows you to make your posts visually appealing and increase engagement with your readers.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello: Content Marketing Platform#2
Trello can be compared to Kanban boards for project management. Both feature task lists that users can assign to each other and track progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello, however, doesn't need any special software to work. You can use it on practically any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Content Marketing Platform 3: Google Suite
Google offers a variety of products specifically designed for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
It's important to note that these applications aren't free. Each user must be paid individually. But if you plan to use them for multiple purposes, many plans start at $5 per month.
If you wish to embed a link on another website in a document you will need to buy two licenses.
However, if you just want to create one document, you can do so for free.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. They can, for example, create automated emails to track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This means you can automate processes and generate reports based on real-time data.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot offers an unlimited trial version of its pricing platform. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.